London Business School Career Services has cherry-picked a team of successful entrepreneurs, mostly from our alumni community, each giving a very generous 6 hours of their time every month to support our budding entrepreneurs, as Entrepreneur Mentors in Residence (EMiRs). Whether it's advice, support or a shoulder to lean on, our mentors' experience and track record provide a unique wealth of resource.

During our Forum, we have been lucky enough to have four of our EMiRs here with us today, ready to help you with the burning questions you may have on your new ventures. They are ready to lend you a helping hand, so please do come seek them out on the day!


Neeta Patel

Entrepreneur Mentor in Residence

Neeta Patel is chief executive of the New Entrepreneurs Foundation, a charity that aims to develop the next generation of UK entrepreneurs. It is pushing for better integration of business skills at all education levels.

Before joining the NEF, Ms Patel worked in private equity, matching technology entrepreneurs to investors. She has also worked at the British Council, the Financial Times, Legal & General – where she launched the first personal finance website in Europe – and Thomson Financial (Reuters).

Born in Nairobi, Kenya, Ms Patel came to London when she was 12 years old. She has an MBA from City University Cass Business School and a Sloan fellowship in strategy and leadership from London Business School, where she is now an entrepreneur-mentor in residence. She is also a non-executive director at Go City Girl, a fashion e-commerce business and a trustee at the Young Women’s Trust.

Max Comfort

Entrepreneur Mentor in Residence

As a social entrepreneur, Max brings traditional business drive to bear on opportunities for remodeling the way our society works, cutting through inertia and obfuscation to the clarity of good ideas well delivered. He likes nothing more than doing something that has never been done before, preferring a flexible, nomadic working style, always thinking outside the box, always curious, always learning.

In his portfolio are: executive coaching, training, project management, running businesses and building wild stonewalls. He is also a painter, writer and a director ofStroud Common Wealth.Max teaches students at the Royal College of Art and other schools how to prepare for life after college, how to continue to do what they are passionate about, and how to plan and build their own future. His aim is to help bridge the gap between creativity and commerce with just enough business knowledge but not too much, getting fine artists to do cash-flow projections, and businessmen to sculpt.

Ali Meruani

Entrepreneur Mentor in Residence

Ali Meruani is the founder of MenuSpring (www.menuspring.com) a portal to help users discover their favourite restaurants, dishes and markets in London. he wants to use food and restaurants as a way of bringing people and cultures together. Prior to MenuSpring he was recently involved with launching Frogmetrics a YCombinator backed startup in Europe. He has previously worked at MTV where he was involved with launching two MTV ventures, MTV-Nickelodeon Records and MTV Desi as well as developing a concept for a new show on VH1. He has also worked a management consultant with Accenture.

Ali holds a dual bachelor’s degree with a triple major in computer science, math, and Economics from Washington and Lee and a MBA from London Business School. He was a guest speaker at the European Business School business plan competition. Ali is passionate about micro-entrepreneurship in developing countries and wants to develop systems that can help these small business become more efficient and profitable. He is a 2013 Fellow in the Startup Leadership Program in London.

Jurek Sikorski

Entrepreneur Mentor in Residence

During his career, Jurek has been CEO of a number of companies and has led a successful IPO and listing on UK’s AIM where he raised over £20m in equity finance to fund business growth. Jurek is non-executive director at several companies including the UK AIM listed technology company, Intercede Group. He also advises several SMEs on customer development and business strategy.

Jurek mentors founders of start-up businesses across all sectors on a range of topics including customer development, building partnerships and alliances, assessing business ideas and forging business model and ‘go to market’ strategies.